The Australian streetwear scene is cooler than ever. Casual clothing called ‘streetwear’ first become a global term for the word in the nineties. Streetwear started with skating and surfing cultures in Australia and now encompasses elements of punk, hip hop, sportswear and even the street fashion from Japan. Later, streetwear was influenced by haute couture. But what exactly is streetwear?
This term encompasses comfortable, casual pieces such as sneakers, baseball caps, t-shirts and jeans. In Australia they definitely include board shorts. Streetwear fanatics follow specific brands and attempt to obtain releases that are limited edition.
In Australia, streetwear, you might say streetwear can be addictive as it intertwines with urban music. It is a culture of urban clothes that is intertwined with the music scene. It is a distinctive style on the street and goes over and above just regular clothes you put together in the morning before work.
There are hundreds of streetwear brands in Australia and some shops offer independent emerging Aussie designers as well as global brands with exclusive discounts. Key influencers are usually at the forefront of what the latest streetwear happens to be.
Classic brands have taken over the street scene in Australia and around the world. Aside from Melbourne, Amsterdam, Berlin, Tokyo, Paris, London, Kieve and Moscow brands such as L’ALPINA, Ellesse, Fila and Champion are bringing back active wear as the next big fashion move for the millenials and beyond.
Streetwear brands include newcomer Emperor Apparel Vans, Reebok, Puma, New Balance, Lacoste, Havaianas, Converse, Asics and Adidas. Other brands include Stussy, DGK, New Era, Kappa, Mitchell and Ness. No matter what brand you are partial to, putting together an outfit that screams cool and updated streetwear to wear on the streets of Australia won’t be hard with all the fantastic choices you have now from the Australian streetwear scene.